TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Review of maketing research: Vol. 1
SN  - 8120329538
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing management
KW  - Consumer behavior
KW  - Business performance
ER  -