Hughes, Arther Middleton <br/><br/>
The customer loyalty solution  what works (and what doesn't) in customer loyalty programs 

 - New Delhi  Tata Mcgraw-Hill  2003 
 - xix, 364p.  23cm. 
<br/><br/><label>ISBN: </label>0070587337 9780070586888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs<br/>Database marketing<br/>Customer response<br/>Customer management
<br/><br/><label>Dewey Class. No.: </label>658.84  / HUG