TY  - BOOK
AU  - Hughes, Arther Middleton
TI  - The customer loyalty solution: what works (and what doesn't) in customer loyalty programs
SN  - 0070587337
U1  - 658.84 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Customer loyalty programs
KW  - Database marketing
KW  - Customer response
KW  - Customer management
ER  -