TY  - BOOK
AU  - Hague, Paul
AU  - Hague, Nick
AU  - Morgan, Carol-Ann
TI  - Marketing research in practice: a guide to the basics
SN  - 978074944319
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing research
KW  - Desk research
KW  - Interviewing
KW  - Data analysis
ER  -