01417cam a22003494a 4500 59921 59921 11965369 WUSLLib 20170712155935.0 000405s2000 enka b 001 0 eng 00039933 0198775512 9780198775515 DLC DLC DLC pcc HF5415 .P2343 2000 658.8 21 Palmer, Adrian. 6565 Principles of marketing / Adrian Palmer. Oxford ; New York : Oxford University Press, 2000. xx, 644 p. : ill. ; 25 cm. Includes bibliographical references and index. Marketing. 6566 Marketing Environment 3252 Marketing ethics 6567 Marketing research 6568 Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html 7 cbc orignew 1 ocip 20 y-gencatlg ddc L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2017-07-12 3 1 658.8PAL 37481 2020-02-12 00:00:00 2020-01-29 2017-07-12 L