TY  - BOOK
AU  - Blanchard, Ken
AU  - Ballard, Jim
AU  - Finch, Fred
TI  - ustomer mania: it's never too late to build a customer-focused company
SN  - 8172236247
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - HarperCollins
KW  - Customer
KW  - Marketing management
KW  - Customer relation
ER  -