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  <titleInfo>
    <title>Marketing &amp; selling professional services</title>
    <subTitle>practical approaches to practice development</subTitle>
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  <titleInfo type="alternative">
    <title>Marketing and selling professional services</title>
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  <name type="personal">
    <namePart>Forsyth, Patrick.</namePart>
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    <place>
      <placeTerm type="text">Sterling, Va</placeTerm>
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    <publisher>Kogan Page</publisher>
    <dateIssued>2003</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiv, 311 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Patrick Forsyth.</note>
  <note>Includes bibliographical references (p. [308]) and index.</note>
  <subject authority="lcsh">
    <topic>Professions</topic>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Client development</topic>
  </subject>
  <classification authority="lcc">HD8038.A1 F67 2003</classification>
  <classification authority="ddc">658.8 FOR</classification>
  <identifier type="isbn">9780749442422</identifier>
  <identifier type="isbn">0749442425</identifier>
  <identifier type="lccn">2003017300</identifier>
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