Ahmed, Pervaiz K. <br/><br/>
Internal marketing :  tools and concepts for customer-focused management / 
 Tools and concepts for customer-focused management 
Pervaiz K. Ahmed and Mohammed Rafiq. 
 - Amsterdam ;  Boston :  Elsevier Butterworth-Heinemann,  2004. 
 - x, 299 p. :  ill. ;  24 cm. 
<br/><br/> Published in association with The Chartered Institute of Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750648387 
<br/><br/><label>LCCN: </label>2004274704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/>Organizational effectiveness.<br/>Organizational effectiveness--Case studies.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A354 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AHM