Internal marketing : tools and concepts for customer-focused management - Ahmed, Pervaiz K.; Rafiq, Mohammed; Chartered Institute of Marketing (Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004)
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
Keywords: Marketing -- Management; Marketing -- Management -- Case studies; Organizational effectiveness; Organizational effectiveness -- Case studies; Relationship marketing; Customer relations