@book{60217,
	author = {Kotler, Philip. and Trias de Bes, Fernando,},
	title = {Lateral marketing :},
	publisher = {Wiley,},
	year = {2003.},
	address = {Hoboken, NJ :},
	url = {http://www.loc.gov/catdir/bios/wiley046/2004296836.html}
}