01352cam a2200337 a 4500 60217 60217 13487289 WUSLLib 20170915131603.0 040211s2003 njuaa b 001 0 eng d 2004296836 GBA3-W5065 9780471455165 (OCoLC)ocm52531531 UKM UKM TXH GZM OKS OCLCQ DLC lccopycat HF5415.13 .K639 2003 658.8 KOT Kotler, Philip. 465 Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. Hoboken, NJ : Wiley, 2003. xvi, 206 p. : ill. ; 24 cm. Includes bibliographical references and index. Marketing Management. 4889 Trias de Bes, Fernando, 1967- 7501 Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2004296836.html Publisher description http://www.loc.gov/catdir/description/wiley041/2004296836.html Table of contents http://www.loc.gov/catdir/toc/fy043/2004296836.html 7 cbc copycat 2 ncip 20 y-gencatlg ddc L 0 0 ddc 0 0 LEN MKDL MKDL LEN 2017-09-15 0 658.8 KOT 69247 2017-09-15 00:00:00 2017-09-15 L