Yeshin, Tony <br/><br/>
Integrated marketing communications  the holistic approach 

 - Oxford  Butterworth  1998 
 - xi, 354p.  24cm. 
<br/><br/><label>ISBN: </label>9780750619233 0750619256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market place<br/>Advertising<br/>Sale promotion<br/>Media planning<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / YES