00546nam a22002057a 4500003000800000008004100008020001800049020001500067041001200082082001700094100001700111245006300128260003600191300002100227650001700248650001600265650001900281650001900300650002100319WUSLLib170919b        xxu||||| |||| 00| 0 eng d  a9780750619233  a0750619256  aEnglish  a658.802bYES  aYeshin, Tony  aIntegrated marketing communicationsbthe holistic approach  aOxfordbButterworthc1998g2002  axi, 354p.c24cm.  aMarket place  aAdvertising  aSale promotion  aMedia planning  aDirect marketing