TY  - BOOK
AU  - Yeshin, Tony
TI  - Integrated marketing communications: the holistic approach
SN  - 9780750619233
U1  - 658.802 
PY  - 1998///
CY  - Oxford
PB  - Butterworth
KW  - Market place
KW  - Advertising
KW  - Sale promotion
KW  - Media planning
KW  - Direct marketing
ER  -