TY  - BOOK
AU  - Coughlan, Anne T.
AU  - Anderson, Erin
AU  - Stern, Louis W.
AU  - El-ansary, Adel I.
TI  - Marketing channels
SN  - 9788178086071
U1  - 658.84 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education
KW  - Gap analysis
KW  - Marketing channel policy
KW  - Channel power
KW  - Supply chain management
ER  -