@book{60293,
	author = {DeBonis, J. Nicholas. and Balinski, Eric W.},
	title = {Value-based marketing for bottom-line success :},
	publisher = {Tata McGraw-Hill},
	year = {2002.},
	address = {New Delhi},
	note = {" American marketing association."},
	url = {http://www.loc.gov/catdir/bios/mh041/2002026490.html}
}