DeBonis, J. Nicholas. <br/><br/>
Value-based marketing for bottom-line success :  5 steps to creating customer value / 
J. Nicholas De Bonis, Eric Balinski & Phil Allen. 
 - New Delhi  Tata McGraw-Hill  2002. 
 - xix, 245 p. :  ill. ;  25 cm. 
<br/><br/> " American marketing association." 
<br/><br/>Includes bibliographical references (p. 231-233) and index. 
<br/><br/><label>ISBN: </label>9780070598379 0070598371 
<br/><br/><label>LCCN: </label>2002026490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer services--Management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D378 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DEB