TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Balinski,Eric W.
AU  - Allen,Phil
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 9780070598379
AV  - HF5415.13 .D378 2003
U1  - 658.8 21
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
N1  - " American marketing association."; Includes bibliographical references (p. 231-233) and index
UR  - http://www.loc.gov/catdir/bios/mh041/2002026490.html
UR  - http://www.loc.gov/catdir/description/mh031/2002026490.html
ER  -