@book{60326,
	author = {Mullins, John W. and Walker, Orville C.},
	title = {Marketing management :},
	publisher = {McGraw-Hill,},
	year = {c2013.},
	address = {New York :},
	edition = {8th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html}
}