Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Jr. 
 - 8th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - xxi, 547 p. :  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028793 (pbk.) 0078028795 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Business Strategy<br/>Marketing programme<br/>Market leader
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL