01176cam a2200301 a 4500 60326 60326 WUSLLib 111201s2013 nyua 001 0 eng 9780078028793 (pbk.) 0078028795 (pbk.) English 658.8 23 MUL Mullins, John W. (John Walker) 7922 Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. 8th ed. New York : McGraw-Hill, c2013. xxi, 547 p. : 26 cm. Includes index. Marketing Management. 4889 Business Strategy 7923 Marketing programme 7924 Market leader 7925 Walker, Orville C. 1183 Publisher description http://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN REF 2017-09-22 1 658.8 MUL 38891 2022-09-15 00:00:00 2022-08-30 2017-09-22 SR