a strategic decision-making approach Mullins, John W. (John Walker) creator Walker, Orville C. text nyu New York McGraw-Hill c2013 2013 8th ed. monographic eng Eng lis h

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xxi, 547 p. : 26 cm. John W. Mullins, Orville C. Walker, Jr. Includes index. Marketing Management Business Strategy Marketing programme Market leader 658.8 MUL 9780078028793 (pbk.) 0078028795 (pbk.) http://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html http://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html http://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html http://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html 111201