Strategic management
planning for domestic & global competition
Pearce, John A.
creator
Robinson, Richard B. (Richard Braden)
1947-
text
bibliography
nyu
2015
Fourteenth edition.
monographic
eng
Eng
lis
h
xxi, 450 pages : 26 cm
John A. Pearce II, Villanova School of Business, Villanova University, Richard B. Robinson, Jr., Darla Moore School of Business, University of South Carolina.
Strategic planning
Business strategy
Primary market
Business ethic
management model
658.4012 PEA
9780077862510 (alk. paper)
0077862511
140113