Kurtz, David L. <br/><br/>
Service marketing 

 - New York  John Wiley  2002 
 - xxii, 570p.  24cm. 
<br/><br/><label>ISBN: </label>9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service<br/>Service quality <br/>Service strategy<br/>Customer retention
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR