Proctor, Tony. <br/><br/>
Strategic marketing :  an introduction / 
Tony Proctor. 
 - London ;  New York :  Routledge,  2000. 
 - xvii, 318 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [303]-312) and index. 
<br/><br/><label>ISBN: </label>9780415208116 0415208114 (pbk.) 
<br/><br/><label>LCCN: </label>99087270  
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Corporate Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .P76 2000 
<br/><br/><label>Dewey Class. No.: </label>658.802  / PRO