Strategic marketing management
planning, implementation, and control
Wilson, R. M. S. (Richard Malcolm Sano)
creator
Gilligan, Colin.
text
enk
Oxford, England
Butterworth-Heinemann
1997
2nd ed.
monographic
eng
xx, 827 p. : ill. ; 29 cm.
Richard M.S. Wilson and Colin Gilligan.
Marketing
Management
IN PROCESS (UTILITY LOAD)
658.802 WIL
Marketing series (London, England)
9788176490702
98115315
UkNcU
971007
20170927133816.0
154918