Kotler, Philip <br/><br/>
Marketing management  an asian perspective 

 - Singapore  Prentice Hall  1996 
 - xviii, 1055p.  23cm. 
<br/><br/><label>ISBN: </label>9780132548977 0132548976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing information system<br/>Marketing research<br/>Product life cycle
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAN