TY  - BOOK
AU  - Arnold, David
TI  - The mirage of global markets: : how globalizing companies can succeed as markets localize
SN  - 812970661X
U1  - 658.84 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Export marketing
KW  - International business enterprises
KW  - International economic
KW  - Marketing management
ER  -