00844cam a22002174a 4500003000800000008004100008020002200049041001200071082002100083100002400104245009200128260004400220300002400264650002900288650001200317650001100329650001300340856007600353856009100429856010600520WUSLLib010808s2002    ilu      b    001 0 eng    a0793148375 (pbk.)  aEnglish00a658.575221bSTR1 aStrauss, Steven D.,14aThe big idea :bhow business innovators get great ideas to market /cSteven D. Strauss.  aChicago :bDearborn Trade Pub.,cc2002.  ax, 229 p. ;c23 cm. 0aNew productsxMarketing. 0aProduct 0aMarket 0aBusiness413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip02/2001004758.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html