01116cam a22002654a 4500 60478 60478 WUSLLib 010808s2002 ilu b 001 0 eng 0793148375 (pbk.) English 658.575 21 STR Strauss, Steven D., 8559 The big idea : how business innovators get great ideas to market / Steven D. Strauss. Chicago : Dearborn Trade Pub., c2002. x, 229 p. ; 23 cm. New products Marketing. 8560 Product 3084 Market 8561 Business 8562 Table of contents http://www.loc.gov/catdir/toc/ecip02/2001004758.html Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2017-10-17 0 658.575STR 37763 2017-10-17 00:00:00 2017-10-17 L