The big idea how business innovators get great ideas to market Strauss, Steven D. creator text bibliography ilu Chicago Dearborn Trade Pub. c2002 2002 monographic eng Eng lis h
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x, 229 p. ; 23 cm. Steven D. Strauss. New products Marketing Product Market Business 658.575 STR 0793148375 (pbk.) http://www.loc.gov/catdir/toc/ecip02/2001004758.html http://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html http://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html http://www.loc.gov/catdir/toc/ecip02/2001004758.html http://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html http://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html 010808