TY  - BOOK
AU  - Franklin, Talcott J.
TI  - Protecting the brand
SN  - 9788176499996
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books
KW  - Sales promotion
KW  - Marketing
KW  - Trademark
KW  - Patent
KW  - Copyright
ER  -