Zikmund, William G. <br/><br/>
Marketing:  creating and keeping customers in an e-commerce world 

 - Australia  South Western  2001 
 - xxxiii, 689p.  27cm. 
<br/><br/><label>ISBN: </label>9789812402356 9812402357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buyer behavior<br/>Distribution strategy<br/>Marketing communication<br/>Pricing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK