Marketing
creating and keeping customers in an e-commerce world
Zikmund, William G.
creator
de Amico, Michael
text
xxu
Australia
South Western
2001
monographic
eng
Eng
lis
h
xxxiii, 689p. 27cm.
Buyer behavior
Distribution strategy
Marketing communication
Pricing strategy
658.8 ZIK
9789812402356
9812402357
171025