TY  - BOOK
AU  - Zikmund, William G.
AU  -  de Amico, Michael
TI  - Marketing: creating and keeping customers in an e-commerce world
SN  - 9789812402356
U1  - 658.8 
PY  - 2001///
CY  - Australia
PB  - South Western
KW  - Buyer behavior
KW  - Distribution strategy
KW  - Marketing communication
KW  - Pricing strategy
ER  -