TY  - BOOK
AU  - Mathews, Ryan
AU  - Wacker, Watts
TI  - What's your story?: : storytelling to move markets, audiences, people, and brands
SN  - 9788131717905
U1  - 650.1 
PY  - 2008///
CY  - New Delhi
PB  - Pearson education
KW  - Marketing
KW  - Corporate culture
KW  - Business ecoluation
KW  - Industry
ER  -