Baker, Michael J. <br/><br/>
The marketing book 

 - 4th. 
 - New Delhi  Viva Books   2000 
 - xxxi, 718p.  24cm. 
<br/><br/><label>ISBN: </label>9788176490931 8176490938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maeketing management<br/>Marketing strategy<br/>Marketing research<br/>Selling<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK