TY  - BOOK
AU  -  Baker, Michael J.
TI  - The marketing book
SN  - 9788176490931
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books 
KW  - Maeketing management
KW  - Marketing strategy
KW  - Marketing research
KW  - Selling
KW  - Social marketing
ER  -