TY  - BOOK
AU  - Thompson, Arthur A,
AU  - Strickland, A. J.
TI  - Strategic management: : concepts and cases
SN  - 9780070495386
U1  - 658.4012 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill 
KW  - Policy making
KW  - Competitive advantage
KW  - Business model
KW  - Internet era
KW  - Corporate culture
ER  -