TY  - BOOK
AU  - Murthy, D.B.N.
TI  - Managing quality: a practical guide to customer satisfaction
SN  - 9780761993063
U1  - 658.4013 
PY  - 1999///
CY  - New Delhi
PB  - Response Books
KW  - Quality management
KW  - Policy making
KW  - Planning
KW  - Executive management
KW  - Cunsumer satisfaction
ER  -