Kotler, Philip <br/><br/>
Principles of marketing 

 - 11th. 
 - New Delhi  Prentice-Hall  2005 
 - xix, 651, 50 p.  24 cm 
<br/><br/><label>ISBN: </label>8120328256 9788120328259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Marketing ethics<br/>Marketing communication<br/>Supply chain management<br/>Branding strategy<br/>Consumer behavior<br/>Marketing environment<br/>Marketing strategy<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT