TY  - BOOK
AU  - Kotler, Philip
AU  - Armatrong, Gary
TI  - Principles of marketing
SN  - 8120328256
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Business
KW  - Marketing ethics
KW  - Marketing communication
KW  - Supply chain management
KW  - Branding strategy
KW  - Consumer behavior
KW  - Marketing environment
KW  - Marketing strategy
KW  - Marketing management
ER  -