Grewal, Dhruv. Marketing - Fifth edition. - New York McGraw-Hill 2016 - li, 679p. Colour illustration 28cm. ISBN: 9780077729028 (alk. paper) 0077729021 (alk. paper) Subjects--Topical Terms: Marketing.Channel managementPersonal sellingProductSupply chain Dewey Class. No.: 658.8 / GRE