TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing 
SN  - 9780077729028 (alk. paper)
U1  - 658.8 23
PY  - 2016///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Channel management
KW  - Personal selling
KW  - Product
KW  - Supply chain
ER  -