Joseph, F. Hair  <br/><br/>
Essentials of marketing research / 
Joseph F. Hair, Jr. ... [et al.]. 
 - 3rd ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2013. 
 - xviii, 414 p. :  26 cm. 
<br/><br/><label>ISBN: </label>9780078028816 (pbk. : alk paper) 0078028817 (pbk. : alk paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Data preperation<br/>Data analysis<br/>Quantitative analysis<br/>Sampling <br/>Data
<br/><br/><label>Dewey Class. No.: </label>658.83  / ESS