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  <titleInfo>
    <title>Essentials of marketing research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Joseph, F. Hair</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Wolfinbarger, Mary</namePart>
  </name>
  <name type="personal">
    <namePart>Bush, Robert P.</namePart>
  </name>
  <name type="personal">
    <namePart>Ortinau, David J.</namePart>
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    <place>
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    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>c2013</dateIssued>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
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    <extent>xviii, 414 p. : 26 cm.</extent>
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  <note type="statement of responsibility">Joseph F. Hair, Jr. ... [et al.].</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Data preperation</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Data analysis</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Quantitative analysis</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sampling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Data</topic>
  </subject>
  <classification authority="ddc" edition="23">658.83 ESS</classification>
  <identifier type="isbn">9780078028816 (pbk. : alk paper)</identifier>
  <identifier type="isbn">0078028817 (pbk. : alk paper)</identifier>
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