TY  - BOOK
AU  - Joseph, F. Hair 
AU  - Wolfinbarger,Mary; ;
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Essentials of marketing research
SN  - 9780078028816 (pbk. : alk paper)
U1  - 658.83 23
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing research
KW  - Data preperation
KW  - Data analysis
KW  - Quantitative analysis
KW  - Sampling
KW  - Data
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2012019098-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2012019098-t.html
ER  -