Marketing
Kerin, Roger A.
creator
Hartley, Steven William.
Rudelius, William.
text
bibliography
nyu
New York
Mcgraw-Hill
2015
12th.
monographic
eng
Eng
lis
h
xliv, 740 pages ; 29cm.
Marketing process
Customer relationship
Customer
Product
Service
658.8 KER
9780077861032 (alk. paper)
0077861035 (alk. paper)
131024