00695cam a2200241 i 4500003000800000008004100008020003100049020002800080041001200108082001900120100001900139245009100158250002000249260003200269300002200301500002000323650001500343650001700358650001300375650002200388650001700410700002600427WUSLLib121126s2014    nyua          001 0 eng    a9780078029004 (alk. paper)  a0078029007 (alk. paper)  aEnglish00a658.8223bGRE1 aGrewal, Dhruv.10aMarketing /cDhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College.  aFourth Edition.  aNew YorkbMcGraw Hillc2014  axlvi, 648p.c29cm  aIncludes index. 0aMarketing. 0aMarket place 0aCustomer 0aCorporate partner 0aSupply chain1 aLevy, Michael,d1950-