Marketing Grewal, Dhruv. creator Levy, Michael 1950- text nyu New York McGraw Hill 2014 Fourth Edition. monographic eng Eng lis h
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xlvi, 648p. 29cm Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College. Includes index. Marketing Market place Customer Corporate partner Supply chain 658.8 GRE 9780078029004 (alk. paper) 0078029007 (alk. paper) 121126